Search Engine Optimization (SEO) is the foundation of your entire online marketing program. SEO is the most powerful and effective way to get your company found on the web. This increased web presence attracts new customers which grows your business. Our affordable SEO services are designed to place your business in the right place, in front of the right person; your next new customer.
How important is your SEO Company?
Let's take a look at the statistics:
- 95% of customers research using Search Engines before buying
- 91% of customers contact a business immediately after searching
- 83% of search engine traffic goes to the top 3 ORGANIC results
We use SEO to stamp an organic footprint on the web, giving you a long-term system for growth. While paid search (PPC) ads go away the minute you stop paying, SEO gives you permanent online presence that is undeniably powerful. Most importantly, sustainable. We understand that every business is different. Your campaign’s initiatives will be focused around your goals, your budget, and your revenue objectives. We customize every single one of our client’s campaigns, prioritizing objectives to ensure your success in the best way possible. We invite you to be involved in setting the goals and objectives for your success.
Search engine optimization is a dynamic, continuously evolving science. A science powered by math. Search engine companies like Google have the best mathematicians in the world, sitting around with their high powered calculators determining the best equations for ranking quality websites. It is our job to understand those equations.
We also take the time to completely understand and master your business plan, your website, and especially your competition. We work with you directly to determine the best course of action for your success through SEO.
We have a program for every company or organization. Our clients range from small one-man shops and Fortune 500 corporations. We work with your budget, not ours. We are personally involved in our clients’ successes. We treat your business success as if it’s our own. We know how important it is for you to have total control over your online presence, and see a measurable return on your investment (ROI). Your SEO campaign can deliver rankings that result in explosive growth.
Our SEO methodology evolves and is constantly improving to ensure that our clients get the absolute best results possible. Here’s a brief rundown:
We will examine your website to identify technical errors that hinder your performance, and find opportunities to improve. We will also check the page load times of your web site to determine if your pages are loading at an acceptable rate. Google’s more recent algorithm updates such as Panda, and Penguin, have been affecting websites all across the world. We offer a diagnostic test for your website that includes checks for broken links, canonical issues, page speed, site architecture, URL names, images and/or multimedia elements, well organized sitemaps and many other technical ranking factors.
Precise keyword selection is required for successful SEO. It’s also critical to your business’s success. Choosing the right keywords will determine how your website is ranked. The keywords you rank for determine the quantity and quality of visitors that find your website. We take keyword research to a whole new level by exploring and discovering the best keywords for traffic, conversions, and growth. Our criteria for keyword selection follows our 3 R’s:
- Relevant – keywords will be specifically relevant to your business, product, or service.
- Reachable – keywords will be realistic targets, selected for fastest ROI.
- ROI – keywords will increase revenue, leads, sales, subscribers.
- We work with you directly to create a complete keyword list and strategy.
The content on your website must be created around the proper keywords associated with your company’s products and services. You need unique, exclusive content on your pages with frequent updates to provide new information and freshness. Due to Google’s Panda Update, the crawlers are now able to determine your site’s overall subject authority based on your content. That’s why your website needs a complete content development strategy. We will create industry focused content themes for you to increase rankings for your best keywords, and drive traffic from hundreds of search points.
After careful relevant keyword selection for every page on your site, we construct search engine friendly HTML code that search engine crawlers read and assess to determine the ranking of your site for every search result. Onsite optimization includes all meta content (title tags, alt tags, alt texts and descriptions) that guide crawlers around your site while determining your site’s value.
Offsite promotion and optimization of your website increases the popularity, value and relevancy of your site and gets you ranked higher in search engines. Offsite promotion gets the search engine crawlers’ attention and brings them to your site as much as possible.
Advanced Link Building Strategy
Domain authority or "Trust/Rank" is a sophisticated metric that is often very difficult to improve. One of the biggest challenges website owners have is increasing the domain authority of their websites. Google, Yahoo, and Bing make it very difficult, requiring a variety of link building sources from highly trusted domains before they assign any sort of trust to a website. We have developed a very effective, white hat link building strategy that leverages trusted sources to gain the website authority that you need.
Link Detox Review, and Disavow Process
We perform a regular process of reviewing your backlinks from the widest possible variety of sources. Every link pointing to your site is evaluated and given a safety check for its toxicity level. The links that are shown to be toxic are then placed into a disavow file that we will upload to Google. After we have completed this task, if necessary, we will
Recover your rankings
Recover rankings from a Google Penguin or Manual Action Penalty.
There are 2 main types of Google Penalties:
- Manual Action
- Algorithmic Penalty
In the case of a Manual Action, a message will be displayed your Google Webmaster Tools account. Google will notify you about the reasons for your Penalty. Manual Actions can either affect your entire site (Site-wide matches) or just a parts of it (Partial matches). According to Matt Cutts, head of the Google spam team, Google initiates more than 400,000 Manual Actions every month.
The other type of a Google Penalty is an algorithmic filter, triggered by Google Penguin algorithm updates. As of April 2012, there have been 6 confirmed Google Penguin algorithm updates, each one affecting a large number of websites worldwide.
Unfortunately, recovering from a Penguin Penalty once doesn’t immunize your website against future penalties. There are cases where sites were penalized many times, sometimes by both a Manual Action and a Google Algorithmic Penalty at the same time. Google releases new changes in their algorithms regularly. Every new update means new rules. Suspicious links from yesterday can become bad backlinks today and lead your site to Penalty.
We continuously monitor your backlinks and review when new backlinks are added.
We perform a Link Detox Review and Disavow when we detect poor quality backlinks coming into your web site from questionable sources. These sources can include:
- Link Farms
- Paid inclusion link review sites
- Web sites that have little or nothing in common with the services or products of your web site.
- Excessive guest blogging
- Links from sites that have malware or viruses on them.
- Links from sites that are not indexed by Google.
SEO Tracking, Consulting and Reporting
We track your traffic with Google Analytics, and a Keyword Ranking Tool that show us where you are when you start for a baseline, and where we have given you growth and upward movement. We systematically track, implement and deliver meaningful ROI. Finally, we provide you with a project management team that include SEO experts and content writers who are focused on your ongoing optimization. Our ongoing consulting is data driven. Every day, we are reviewing and analyzing your website for progress and ranking improvements. We keep a close watch on the most important details, ensuring prompt and proactive actions the move you forward faster. Our reporting includes many things like:
- Implementation Reporting
- Ranking Reports
- Keyword Analysis
- Keyword Research
- On-Page Optimization
- Press Release Publications (For Professional and Elite Services)
- Link Analysis
- Link Building Reports
- Code Changes
- Access to Content
- Account Management
- Campaign Optimization Tools
- Strategic Reviews and Assessments
We are extremely thorough, documenting in detail every step and action we take. Every move forward is calculated, executed, and measured. We can include any additional customized reporting you need.
Contact us today to learn more about our unsurpassed search engine optimization programs. We look forward to helping you achieve your goals.